PCF names new operations SVP

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PCF names new operations SVP

PCF Insurance Services has announced the appointment of Jenni Lee Croker as senior vice president of operations. In her new role, Crocker (pictured above), who has been a member of PCF’s board of directors since 2021, will be responsible for enabling agency partnership potential, maximizing organic growth, enterprise carrier relationships, internal partner communications, and executing agency strategic partner initiatives.

Crocker has more than 23 years of experience in sales and growth, management, risk advisory and business transformation. Prior to joining PCF, she spent nine years at Marsh, serving as managing director and corporate leader for Virginia, Maryland and Washington, D.C., since 2018 and head of the Virginia office since 2013. Prior to her stint at Marsh, Crocker served as a director at EY.

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“PCF and our partners and clients have already benefited from Jenni’s expertise through her role on our board,” said Peter Foy, founder and CEO of PCF. “We are excited to now have her leadership and valuable industry insight in-house and impacting our business on a day-to-day basis. She will be instrumental in our company growth going forward.”

“I am thrilled to be joining PCF Services at this exciting point in the company’s history,” Crocker said. “I have witnessed firsthand as a board member how fiercely committed our partners and our leadership are to the firm’s growth, and I look forward to contributing to that growth trajectory by generating revenue and enhancing the effectiveness and efficiency of our operations.”

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