Personal Finance

5 Product Packages That Have Been Downsized — or Upsized

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Upset woman holding chips /

Editor’s Note: This story originally appeared on

Once again, it is time to spotlight another crop of products that are shrinking inconspicuously right in front of your eyes (and thus facilitating a sneaky price increase).

And this time, we also found some products that upsized — giving you more for the same money!

1. Doritos

Doritos nacho cheese chips
TonelsonProductions /

Eight years ago, we brought you news that Doritos had downsized its 11.75-ounce bags to just 11 ounces. Well, we must have missed some additional changes to its net weight in the interim because they recently dropped to 9.25 ounces from 9.75.

The company makes it very hard to detect changes in contents because the net weight statement is on the very bottom of the bag, often folded under when bags are stocked on store shelves. Thanks to our ace downsizing spotter, Richard G., for finding this.

2. Wheat Thins

Wheat Thins crackers
Kelly vanDellen /

James K. just alerted us to a new downsizing by Nabisco. Their family-size boxes of Wheat Thins went from a nice round pound to just 14 ounces. We don’t know if the boxes themselves remained the same size, but according to James, the price stayed the same.

3. Kirkland Signature paper towels

Costco's Kirkland Signature paper towels
Kara Math /

Paper towels are one of the products that has been downsized periodically over the years, and that includes store brands. Paper towels from Costco’s own brand, Kirkland Signature, were recently downsized from 160 sheets per roll to 140.

The change was intended to help Costco avoid future shortages of paper towels, and fortunately, the price per sheet remains the same, Hip 2 Save reported.

4. Kirkland Signature Ultra Clean laundry detergent

Man pouring laundry detergent into a washing machine
Apisit Hrpp /

The liquid laundry detergent from Costco’s Kirkland Signature brand got a new bottle and a new label starting in 2019. The old product was said to provide 126 loads, but the new one delivers 146. Surprise!

But, the contents of both bottles are identical: 1.51 gallons. So, what’s going on here? We checked with Costco executives and got the inside scoop. The company reformulated their detergent, making it slightly more concentrated. As such, the directions on the back of the bottle say you can now use slightly less. Thanks to Bill S. for this submission.

5. OceanSpray juice

Woman drinking fruit juice

Last month we noted that the six-packs of Thomas’ Original English Muffins were upsized from 12 to 13 ounces. Now Richard G. discovered that Ocean Spray is apparently standardizing its juice bottles, making them all 64 ounces. This reverses their move to downsize their 100% juice varieties to just 60 ounces from 64 ounces, as we reported in 2013.

If you find a product that has been either downsized or upsized, please send a clear photo of both the old and new one to Edgar (at symbol)

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click links within our stories.

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